Copywriting

Ludlow Fringe Festival

I worked with the Ludlow Fringe Festival from October 2022 to July 2023. I was initially taken on to work on Graphics marketing for the festival, which runs for a fortnight in late June. However, it became apparent that the best marketing strategy was PR! PR built interest and enhanced early ticket sales.

The structured PR & Digital Marketing strategy I applied increased ticket sales by 33%.

SHROPSHIRE STAR

https://www.shropshirestar.com/entertainment/events/search/2022/11/17/friends-scheme-launched-for-fringe-fest-supported-by-alistair-mcgowan

https://www.shropshirestar.com/entertainment/south-shropshire-entertainment/2022/12/16/acting-legend-dame-judi-dench-is-coming-to-ludlow-fringe-festival-next-year

https://www.shropshirestar.com/entertainment/events/search/2023/02/27/sponsors-wanted-for-star-studded-ludlow-fringe-festival-featuring-judi-dench

https://www.shropshirestar.com/entertainment/events/search/2023/02/02/bbc-sports-presenters-join-star-studded-line-up-for-ludlow-fringe-festival

LUDLOW ADVERTISER

https://www.ludlowadvertiser.co.uk/news/23168584.comedy-legend-jasper-carrott-booked-ludlow-fringe-festival

https://www.ludlowadvertiser.co.uk/news/23347391.planning-meeting-ludlow-carnival-get-people-involved

VISIT SHROPSHIRE

https://www.visitshropshire.co.uk/news/get-tickets-now-for-ludlow-fringe-2023

Inturi Technology

BLOG POST – 2012 Business Trend
BLOG POST – Ghost-written blog post on behalf of Inturi MD Clare Kay.

https://inturi.co.uk/news/2021-business-trend

Inturi Technology

BLOG POST – Firewalls and remote working.
Blog explaining the virtues of Microsoft Dynamics 365 CRM for B2B clients – SMBs and corporate firms.

https://inturi.co.uk/news/firewalls-and-remote-working

Inturi Technology

BLOG POST – Business Process Automation (BPA) explained.

Blog explaining the virtues of Microsoft Power Automate for B2B clients – SMBs and corporate firms.

https://inturi.co.uk/news/business-process-automation-bpa-explained

Inturi Technology

CASE STUDY – MINSTER CLEANING

CASE STUDY explaining the benefits of Microsoft Dynamics 365 for a commercial cleaning company.

https://inturi.co.uk/case-studies/minster-cleaning

Inturi Technology

CASE STUDY – Pronokol

CASE STUDY explaining the benefits of Microsoft Dynamics 365 for a medical weight loss company.

https://inturi.co.uk/case-studies/pronokal

Wenlock Spring

VIDEO SCRIPT – Recycled plastic bottles (RPET)

This video was used as the spearhead of a marketing campaign in 2018, when plastic bottles were being vilified in the press as the Blue Planet had just been released. It was pitched as “educational” as there was no positive message about plastic bottles in the press. Wenlock Spring’s website analytics showed a 46% increase in traffic as a consequence.

https://www.wenlockspring.co.uk/page/recycled-plastic-bottles

Sports & Outdoor Magazine

ARTICLE – Sports Bras Revealed

Sports Bras product comparison article for Sports & Outdoor magazine. Includes research published by Southampton University on the effect of movement, whilst undertaking sports activities, on breast tissue.

Sports Bras – product comparison

Sports & Outdoor Magazine

ARTICLE – Swimwear 09

Ladies swimwear product comparison article for Sports & Outdoor magazine.

Swimwear – Whats new product comparison

Sylvies Spirit

SEO BLOG LISTICLE:

Ghost written blog listicle for a spiritual website.

https://www.sylviesspirit.com/birthstones-ultimate-astrological-monthly-guide/

Sylvies Spirit

SEO BLOG LISTICLE:

Ghost written blog listicle for a spiritual website.

https://www.sylviesspirit.com/red-crystals-dark-lightclear-pink-crystal-meanings-uses/