This video was used as the spearhead of a marketing campaign in 2018, when plastic bottles were being vilified in the press as the Blue Planet had just been released. It was pitched as “educational” as there was no positive message about plastic bottles in the press. Wenlock Spring’s website analytics showed a 46% increase in traffic as a consequence.
Video Script for Wenlock Spring Water | ‘Recycled Plastic Bottles’ Campaign
Wenlock Spring water | Campaign Collateral for ‘Recycled Plastic Bottles’ Campaign
